Lateral Thinking is a method for cutting across from one pattern to another.” “In self-organizing information systems, asymmetric patterns are formed.“Lateral Thinking is for changing concepts and perceptions instead of trying harder with the same concepts and perceptions.”.“You cannot dig a hole in a different place by digging the same hole deeper.”.There are a number of ways of describing or defining Lateral Thinking. de Bono on the definition of Lateral Thinking. He has worked for over thirty years in the field with major corporations all over the world. His Lateral Thinking tools are based directly on how the brain functions as a self-organizing information system. He is the inventor of the phrase “Lateral Thinking” which is now in the Oxford English Dictionary. Edward de Bono is regarded by many as the leading world authority in the field of creativity. The Lateral Thinking program teaches individuals creativity and the skill of generating ideas while using their knowledge and experience. Understanding the process of creativity and how individuals can learn skills to be creative is what causes the confusion. Everyone is faced with the need to create a new product or service, solve a problem, or have the leading edge over the competitors. Understanding the need for creativity in business and industry today is the easy part.
Much of the difficulty arises directly from the words “creative” and “creativity.” At the simplest level “creative” means bringing into being something that was not there before. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring.Creativity is a messy and confusing subject.
He shows how creativity is a learnable skill - one that everyone can use to improve their performance. Creative genius Edward de Bono debunks these common notions in this remarkable book. Under pressure, people often think they can't be creative many more are convinced they are not creative at all because they have never been 'arty'. If you want to be the best, focus on your most valuable asset: the power of your creative mind.Īs competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. How to unlock your creativity and add value to your ideas with the power of lateral thinking.
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